FAQ's

Self Service - Frequently Asked Questions

Confused about how to start off your first campaign? Well, you've come to the right page. We've compiled a list of FAQs regarding ZEDO Ad Network's Self Service platform. If your question isn’t answered here, contact support for help or chat with one of our support rep .

Setting up an Ad Campaign

1. How do I create an Ad?
2. How do I edit an existing ad?
3. How long does it take to approve new ads?
4. What does the 'status' of my campaign mean?
5. How can I stop an ad that is currently running?
6. Where can I see my reports?
7. Can I control where my ad will appear?
8. Can I increase my spending budget?

Pricing

1. How do I get billed?
2. What is the pricing model in the Self Service system?
3. What is a daily budget?
4. How does the bidding system work?
5. What is the minimum amount required to start a campaign?
6. How often can I change my budget?
7. Can I change my bid amount once my ad is live?
8. What happens when my campaign reaches its daily budget?
9. What happens if I increase my budget after my campaign has reached its budget?
10. What happens if I decrease my campaign budget?
11. Will my bid guarantee a number of impressions or clicks?
12. My campaign has very low daily impressions. Why is that?
13. How can I increase the number of users who view and click on my ad?

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Setting up an Ad Campaign

1. How do I create an Ad?
   1. Click on the Create an Ad link tab or the ‘Create an Ad’ link below the dashboard graph. You can create either a text ad or an image/ banner ad.
   2. To create a text ad, all you need to do is select the Ad Type as 'Text' and then fill in the Title, Body Text and URL.
   3. Choose the appropriate targeting audience.
   4. Set a daily budget. The minimum budget per day is $10.
   5. Set a competitive bid amount.
   6. Click on the Run Now button to send the ad for approval.
   
   
   
2. How do I edit an existing ad?
   From the home dashboard, choose the Manage Ads tab:
   - Click on the ad name under Your Ads
   - Make the required changes
   Note: Changes to targeting audience or pricing will reflect immediately and the ad will continue serving with no interruption. However, changes to the ad content/ creative or the clickthrough URL will be sent to the ZEDO Ad Network team for approval. Turnaround time for approval is 1-3 business days.
   
   
   
3. How long does it take to approve new ads?
   Once the payment has been made, approving new ads usually takes around 1-3 working days. If you make any changes to your ad, it may need to be re-approved by our editorial staff before your campaign can run.
   
   
4. What does the 'status' of my campaign mean?
   We provide you with the status for your campaign to help you track where your campaign currently stands. You can find the meaning of your status below:
   

   Just to give you a summary of the categories we provide:

   • Running: Campaign with an approved ad that is currently eligible to run across the ZEDO Ad Network.
   • Under Review: Campaign has an ad that is awaiting approval from the ZEDO Ad Network editorial team. You could stop the ad from being approved by clicking on the 'Pause now' link.
   • Paused: Campaign that has been paused by the user. You could send the campaign for approval by clicking on the 'Run now' link under the 'Change' column.
   • Draft: Campaign has been created but not yet sent for approval. You could send the campaign for approval by clicking on the 'Run now' link under the 'Change' column.
   • Disapproved: Campaign has been rejected by the ZEDO Ad Network editorial team. You can view the reason by clicking on the 'View reason' link under the 'Change' column.
   • Pausing: The changes to pause the ad are propagated to the Ad Server. The ad will pause as soon as the latest statistics arrive.
   • Approved: The ad has been approved and should start running within 30 minutes
   • Payment pending: There is not enough money on the user’s balance to start this ad.

    

5. How can I stop an ad that is currently running?
   If your ad is currently running or is currently under review, you can pause it by clicking on the ‘Pause’ link under the Change column.
   
   
   
6. Where can I see my reports?
   We provide you with a graphical as well as tabular reporting interface. Graphs are available from the main screen, as well as from the ad editor screen (accessed by clicking on a running ad)
   Graphical: Here you could see the data for the total performance of all the ads OR individual ad performance.
   Tabular: Displays numerical data in terms of impressions, clicks and total spend as well as the flight dates and status for each ad created.
   
   
   
7. Can I control where my ad will appear?
   You can target your ads to a particular country , but you will not be able to control which specific websites or pages your ad will appear across the ZEDO Ad Network.
   
   
   
8. Can I increase my spending budget?
   Yes. You could also increase your spending budget from the dashboard interface.
   
   
   
9. How do I get billed?
   Once the ad has been submitted, you will be asked to do a payment which you could do using either your credit card or a PayPal account. (You might want to do the payment later i.e. after you have created all your ads.) You are allowed to add as much credit to the account as you wish. The amount used will only be what has you had allotted to the ad that was just created. The remaining amount will be deducted as and when you create subsequent ads in future. In case the ad wasn't served as per the allocated amount, we will transfer the unused amount back to your available credits in ZEDO Ad Network account.

Pricing

1. How do I get billed?
   The money deposited to your balance via PayPal, or credit card are made available to the currently running ads. The system makes sure the the the daily spend does not exceed the daily budgets of your ads. Your balance decreases as the ads are served. Your ads will only run if there is enough money on your balance.
   
   
   
2. What is the pricing model in the Self Service system?
   The pricing model is CPM.
   
   
   
3. What is a daily budget?
   A daily budget is the maximum amount you want to spend on a campaign each day. Once your campaign reaches that limit, our system will stop showing your ad for that day. You will never accrue charges in excess of your budget each day.
   
   
   
4. How does the bidding system work?
   Maximum bid defines the maximum amount a user is willing to pay per 1000 impressions.
   A maximum bid is made per targeting criteria. The SelfService system then monitors all other bids for the same targeting, and optimises users spending to make sure money is spent in the most efficient way.

   ZEDO SelfService makes sure that the user is paying the least possible price, while deriving maximum performance based on the bid. For example, if user A sets a bid of $10 for a targeting criteria that has no other bidders, the user will actually only get charged $1 per 1000 impressions. If another bidder, B sets the same targeting, and set a bid of $5, the user A will be paying $2 and guaranteed ad delivery, while user B will be paying $1.50, and only receive impressions after user A has reached the target goal.
   
   

5. What is the minimum amount required to start a campaign?
   The minimum amount you need to spend is as little as $10 per day.
   
   
   
6. How often can I change my budget?
   You can change your budget as often as you like. There is no limit on the number of times you can change your budget.
   
   
   
7. Can I change my bid amount once my ad is live?
   Yes. You can change your bid amount anytime.
   
   
   
8. What happens when my campaign reaches its daily budget?
   When your campaign daily budget is reached, your ad will no longer appear for that day and will re-appear on the next day until the time you pause the ad. When your campaign lifetime budget is reached, your ad will stop serving unless you increase the amount of money you are willing to spend.
   
   
   
9. What happens if I increase my budget after my campaign has reached its budget?
   Your ad will re-appear until the new spending limit is reached. Once your new spending limit is reached, your ad will stop showing for that day and re-appear on the next day as well until the time you pause the ad.
   
   
   
10. What happens if I decrease my campaign budget?
    The new budget will be applied starting from the next day.
    
    
    
11. Will my bid guarantee a number of impressions or clicks?
    No, bids do not guarantee a number of impressions or clicks. If you are not receiving the number of impressions or clicks you would like, we suggest you increase your bid to be more competitive, modify your targeting to a more relevant audience, or improve your ad creative.
    
    
    
12. My campaign has very low daily impressions. Why is that?
    If you are not receiving the number of impressions or clicks you would like, we suggest you increase your bid to be more competitive, or modify your targeting to a more relevant audience.
    
    
    
13. How can I increase the number of users who view and click on my ad?
    - You can increase the budget
    - You can increase your bid amount to be more competitive against other advertisers that are vying for the same inventory.
    - Try revising your ad to include a better visual design, ad caption and call-to-action language to entice a prospective customer to take immediate action. (again, this applies only to clicks, na?)
    - You can modify your targeting criteria to reach a broader audience and therefore attempt to capture a higher number of impressions and clicks. Sometimes, advertisers go too granular with all our available targeting options and end up inadvertently preventing their ad from being seen by potential customers who fall outside of their targets. By loosening your targeting criteria, you may reach a broader audience and capture more impressions and clicks.
    - Alternatively, if you're receiving an adequate number of impressions but too few clicks, you may try narrowing your targeting criteria to make your ad be seen only by users you feel are most likely to click, thereby trying to improve your overall click-thru-rate (CTR) and number of clicks.
    
    

Creative Guidelines

ZEDO Ad Network reserves the right to review any advertisement to determine the appropriateness of the advertisement for its network site(s).

1. The advertising content must be clearly identifiable as an advertisement.
   
   
2. Advertisements cannot mislead the user. For example, they may not mimic or resemble Windows/Mac/Unix dialog boxes, error messages, or the like.
   
   
3. Indecent, vulgar, suggestive or other advertising that, in the opinion of ZEDO Ad Network, may be offensive to good taste.
   
   
4. Advertisements cannot solicit or collect, or appear to solicit or collect, any personally identifiable information from ZEDO Ad Network’s publisher sites.
   
   
5. Advertisements cannot contain graphics that simulate interactivity (i.e. dropdown menus, search boxes etc.) without that functionality actually existing.
   
   
6. Ads must be branded with the name of the advertiser or company as part of the ad.
   
   
7. Strobing, flashing backgrounds or otherwise distracting ads are not allowed.